Summer Sales x Oysho

Seasonal campaign

Oysho is an international sports and leisure fashion brand offering a wide range of products. The brand, focussed on creating sportswear products to offer the maximum performance and comfort during sports practice also offer functional yet versatile leisurewear, making technicality and fashion meet.

 

The visual piece showcases four 3d set designs inspired by some of the sports that define Oysho at the present moment: Fitness, Yoga, Pilates, Padel and Running.

The art direction is focused on achieving ambiences that resemble the look and feel of the brand’s visual communication across different channels and projects.


*All visual items where showcased world wide in stores, social media and paid ads.

 

Title: Summer Sales x Oysho
Year: 2025
Category: Art Direction & Graphic Design
Context: Oysho (Inhouse)